Blogging Demystified!

Blogging Demystified!

“If I had asked people what they wanted, they would have said faster horses” – Henry Ford, founder of Ford Motors

Now the big question is - How do you make sure that you are not writing blog post that nobody wants to read?

I will begin by talking about my purpose for blogging, after which I will delve into the strategies for creating useful blog posts and attracting the desired readership to the blog. Hopefully, the following paragraphs should address the big question stated above.

Now let’s get started!

Blogging has been a desire of mine for a long time but i never got to create one. Partly due to the fear of not getting my desired readership size, and partly due to the fact that it is not one of my top priorities. With that said, I am still passionate about the idea of blogging most especially in the areas of technology, marketing and entrepreneurship.

Writing a blog post with purpose helps create a strong connection and bond with the reader. The reader can feel this through your writing, and this builds trust. A purposeful blog post will convince the reader that you are convinced and passionate about the topic you are writing about. Purposeful writing can change the reader's mind about a particular topic and it can also change a visitor into a client. Let’s now explore how to write a good content that attracts the desired readership.

The first and most important factor in writing a good content is to understand your reader. Successful bloggers use a strategy called the persona. The persona is used to represent one of the readers of the blog, who has the most common characteristics of the interested visitors to the blog.

Successful bloggers can easily answer the question “who is your one fan?” Through the persona strategy they would have identified the thought processes of their readers such as, what their hopes, dreams and aspirations are? what their frustration about a particular topic is? what are they afraid of? what are they struggling with in their lives at the moment? what are their most pressing needs and wants?

Another important question to ask yourself is ‘why would my fan read my blog?’. You must be very clear about this, which should be easy if you have done a good job ahead of time, through the creation of your fans persona. With that said, you should be able to complete the sentence ‘my favourite fan reads my blog because I help him…’

Does your blog post help your fan? To be able to answer this question in the affirmative, you should have found answers to the questions stated above. What are my readers’ hopes, dreams and aspirations? What are their frustrations about a particular topic? What are they afraid of? What are they struggling with in their lives at the moment? What are their most pressing needs and wants? Finding answers to these questions will set you free from the shackles of the blogger’s quagmire.

The other important elements to work on are; your traffic getting strategy for attracting readers to your blog, Maintaining your credibility, communicating the value in every blog post that you write, making it clear that you understand them and their needs.

And lastly, you should have a long term relationship building strategy in place. Give your readers ethical bribes that will entice them to come back and read your blog. Always show empathy in your words, show that you understand them and you care about them. Show your personality in your writing style so that they can feel as if you are having a conversation with them on an individual and personal level. Inspire your readers in a way that gives them hope with regards to solving their own problems.

An awesome blogging experience can be achieved by following the few insights that i have provided above. I hope you have learnt one or more new ways of succeeding as a blogger.

And remember that, this is the best time to be alive. We live in the most blessed age in all of human history. This new age has altered the landscape of communication and interaction between people - giving individuals the opportunity to build communities online, each of which is larger than the most populous cities around the globe. The blogosphere is now woven into the fabrics of everything in our lives, and it will continue to alter the way we do things for years to come.

Reference

http://www.copyblogger.com

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